Challenge
Quick Service Logistics Polska is a branch of Meyer QSL Group. The company specialises in storage and transport of fresh and frozen food in the mode of multi temperature supplies, it also offers storage and transport services for other sectors. Our goal was to develop from scratch a press office and relations with sector and business media. We wanted to create the image of the company as expert in logistics and distribution leader for catering, business with huge range and of international importance.
Strategy
Odyseja conducted communication audit, on the basis of which we prepared the communication strategy, selection of tools and action plan. The main assumption was to communicate with key media professionally, consistently and continuously through information, substantive content (comments, articles, infographics, case studies) and building relations based on expertise and transparency (press conferences, visits in the company’s warehouse, sector events).
Execution
Preparing key messages, media trainings for the managing board, current preparing of press releases and other press materials, media relations, managing the press office, organising press conferences, positioning experts in media, coordination of participation in sector events and fairs, media monitoring and market trend watching, current communication and crisis advisory.
Effects
Professional and consistent communication and developing permanent relations with journalists resulted in more than 580 publications, including press releases, articles, interviews and comments of the company expert.
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